Digital Transformation Strategy | Digital Transformation Consulting
Using digital technologies to drive higher profits, productivity and performance
Digital is everything and is no longer a buzzword – it is a reality. However, the challenge is that companies still do not think of digital as central to their business. Nowadays, your customers, your products, operations, and competitors are completely digital. Digital transformation means changes happening to business models, processes and operations also how customer interact in a new digital age.
A study shows that 74% of senior executives say that their company has a digital strategy, only 15% say that their company has the resources and capabilities on that strategy. Another study by MIT claims that it is ‘strategy’ that drives digital transformation, not technology. However, we argue that a successful digital transformation relies on a stronger alignment between business strategy and technology.
Once you know where your business stands, then you can think about how your company uses digital technologies, such as social media, mobile, analytics, and other embedded devices. Are you building digital capabilities in customer experience or operation? Are you digitally improving your existing business model or creating a new one? Once you’ve answered these questions, you can then follow a transformation framework, which enables you to steer the course of this complex journey, which is more of a linear process.
Kosbit’s service include?
Our team of Digital Consultants, take a comprehensive and strategic approach and applying Capgemini’s digital transformation framework in helping you on your successful digital transformation journey and working together to make it happen by providing the service:
- Framing the Digital Challenge
Knowing where your business stands is the first step in identifying the digital challenge which means you need to build brand awareness of digital opportunities and threats as well as know your starting point and assessing your digital maturity. Then you must create a vision and ensure that your senior team is aligned around it.
- Focusing your Investments
Having framed the digital challenge, the next step is focusing your investment – meaning translate your vision into an actionable roadmap, building a cross-silo governance structure, and securing the funding for the transformation journey.
- Mobilising the Organisation
The third step in the process is mobilising the organisation by communicating your ambitions and the changes needed now as well as building a momentum and engaging the workforce. You also need to establish new behaviour and start changing the organisation’s culture toward a more innovative one.
- Sustaining the Transition
The fourth step is building the strong foundational skills, aligning reward structures to overcome traditional organisation barriers, monitoring and measuring the process of transformation over time. A successful transformation of your organisation will not happen unless you have the capabilities, leadership, and commitment from a senior team to execute your vision.