Digital Marketing Strategy | Digital Marketing Consulting
Delivering an effective Digital Marketing Strategy to help grow your business online
According to a recent study Managing Digital Marketing, nearly 45% of companies do not have a well-defined strategy, whereas 15% do have a strategy but have not integrated yet into their overall marketing strategy. Creating a digital marketing strategy and a plan is no different from creating any other marketing plan, actually, it’s quite strange to have separate plans for digital and online since, at the present time, that’s how your customers that’s now how your customer perceive your business.
Therefore, it is essential that when creating a strategy, you need to keep it well integrated which means supporting common business goals and consistent with the brand and communication strategy. Not being clear in digital marketing means that you probably do not have clear goals for digital marketing or the right KPIs to measure how well it’s working for your business.
Our Digital Consultants are here to help you create an effective integrated for digital marketing to grow your business online. We are well-equipped with knowledge in the digital marketing field, having worked for major brands like Paul Smith, Virgin and The Economist.
Key Digital Marketing Strategies
Our Digital Strategists are passionate about everything digital and experienced across a wide range of industries, happy to help to create a digital strategy to grow your business online and using effective marketing tactics to optimise your overall online presence.
We will apply an effective acquisition strategy to create awareness of online and offline media to drive brand awareness. Key channels: Search Engine Optimisation (SEO), Pay Per Click (PPC), Affiliate Marketing, Online Advertising, Online PR and Social Media Marketing.
We will use different tactics to convert web visitors into leads and leads into customers by use effective calls to action and landing pages with one purpose only: to convert. Key tactics: Conversion Rate Optimisation (CRO), E-commerce Management, Lead Generation, Homepage Optimisation, Landing Page Optimisation, and AB & Multivariate Testing.
We will put together a retention and growth plan to get visitors attention, keep the engaged, and build a relationship with them by encouraging repeat visits and sales. Key tactics: Content Marketing, eNewsletters and Promotional Emails, E-contact Strategy, Customer Service & Support, Mobile Marketing and Social CRM.
Online Marketing Strategies
Our online marketing consultants will conduct analysis of your current web marketing initiatives and your company’s online presence:
- SEO Services: SEO Platforms, Keyword research, SEO tools, SEO ecommerce, SEO analysis, and SEO audit
- PPC services: PPC management, PPC campaign, PPC advertising, PPC platforms, and PPC ecommerce
- Social Media Marketing: social media platforms, social media marketing, social media sites, and social media strategy
- Affiliate Marketing: Affiliate marketing platforms, affiliate marketing amazon/eBay, affiliate marketing websites, and affiliate marketing sites & programs